photos contributed by Mark Davis
Angie Michaels, CEO of FishHer          Angie Michaels and Kim Frank

Two years have passed since a dream became a reality for a young mother of two in Omaha, Nebraska. For Angie Michaels, the dream was not a selfish one.  It was her desire to enhance the lifestyle of female anglers of all ages with quality gear ergonomically designed to be comfortable, lightweight, versatile and fun. Michaels also wanted to share her passion for the sport by reaching out to young girls through education and hands-on experience that would allow them to grow their fishing skills and their self-confidence. Thus, FishHER was born!

photo contributed by Mark Davis
Angie Michaels promotes her products at tackle retail stores around the country.

As with most newborns, it was only appropriate to dress the FishHER products in a color that was unique and special. Michaels chose Lavender. It was a natural choice as most women are drawn to its delicate suggestions of refinement and elegance. A color that allows women anglers to have a choice and a voice in what they want in the way of fishing gear.

Although Michaels is a saltwater angler at heart, she takes advantage of every opportunity to expand her knowledge of different species of fish and how to catch them. Her versatility helps her to connect with the youngest angler to the oldest veteran of the sport. Her enthusiasm is contagious because her passion is real.

The highlight of her journey thus far was receiving one of six leadership awards given by the Recreational Boating and Fishing Foundation at ICAST in Las Vegas in July of this year for her involvement with the Anglers’ Legacy program.

Michaels recently launched a new website called Pescadora.net. It is her desire to offer Spanish speaking anglers and their families another option by choosing tackle and clothing in a familiar shopping atmosphere. Pescadora means fisherwoman in Spanish.

More and more women are getting outdoors and having fun. They are finding their niche in a former “male dominated” sport and getting the attention of the fishing industry whose survival depends on the increase of fishing license sales and tackle sales.

FishHER Fusion is gaining momentum and the FishHER and Pescadora website are loaded with information and products to take the”work” out of fishing and put the “happy” in being outdoors. If you are a female that enjoys participating in the sport of fishing, if you fish for pleasure or for occupation, if you embrace nature and practice conservation efforts, if you encourage and teach other women and girls to fish, then you are a FishHER.