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ABOUT BASS-ON!
BASS-ON! started as a simple idea for a license plate. On a
Friday afternoon I went to the tag office to get a personal tag
for my truck. The original theme was "Bite-Me", but that tag was
already taken, so after about 30 minutes and many other tag
ideas that were already taken the worker behind the counter said
that they were closing in one minute. So while standing there, I
threw my arms in the air and said what about "BASS-ON". She
checked the computer and said that it was available. So I told
her that I wanted BASS-ON1 for my truck and BASS-ON2 for my boat
trailer. After about 4-5 weeks, my tags came in the mail. After
placing the tag on my truck I stood up to walk around to the
boat and glanced at the tag. The #1 after Bass-on looked like an
exclamation point! So I looked at it again and said Bass-on! and
the hair on my arms and back of my neck stood up on ends.
Instantly, saying Bass-on! reminded me about "Game-on" for
sports, "Rock-on" for music, and "Right-on" back in the 70's.
Being
a Bass fisherman myself, I really thought the name BASS-ON! had
a ring to it, so I then had the BASS-ON! logo trademarked. After
trademarking the name, I had my truck and boat lettered with the
BASS-ON! graphics. This looked great, but after about 4-5 months
I felt like something was missing on the truck, so then I added
some MERCURY stickers to the rear sides of the truck. This
helped but still wasn't what I was looking for. So one day I
stopped by INK TRAX, to see about having a custom vinyl wrap
done on the truck. I asked about doing some TRITON graphics down
the side with a bass scene in the middle of them. INK TRAX said
that it wouldn't be a problem to do. After thinking it over a
minute, I realized that everyone uses that idea in one way or
another and that I wanted something that no one had ever done
before. I then told the graphics designer that what I rally
wanted to do was turn the truck into the World's largest bass.
he looked at me with a blank look on his face and said "we can
do this, this will be insane!" So instantly they went to work on
a design. After about a week they called me back and said they
needed a live bass to photo to make a lifelike image on the
truck. So that afternoon I went to my friends pond and caught a
bass and kept it alive overnight till the next day. The bass was
photographed and released back into the water the next
afternoon.
Two
weeks later, I unveiled the BASS-ON! truck in Destin FL at the
BASS PRO SHOP. The truck turned out way better than anyone had
expected it to. The crowd was blown away when I pulled the cover
off. After a couple of weeks passed by, I decided that the truck
needed to be named. While running various names through my head
like "BASSINATOR", "BASS-HUMONGOUS" and "BASS-ZILLA", I wanted a
name that had never been used before. So I ran ideas in my head
for a couple of days. While having the truck displayed, a lot of
people asked me, SIR, YOU BASS FISH A LOT? For some reason this
question stuck in my mind. Finally at work one day I kept
running this question in my head and suddenly these words stuck
out "SIR YOU BASS FISH ALOT. I added these
words together and came up with SIR BASSALOT. This was a perfect
name for the monster bass truck. So as you can see, BASS-ON! is
all about being very original and setting yourself apart by just
being yourself and believing in yourself!
David E Partridge
Bass-on!
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